![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Seven in battle to win back tennis from Nine as Tennis Australia charts financial recovery from $100m loss | The Australian
![Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and](https://pbs.twimg.com/media/FJas8NgVcAAJ_La.jpg)
Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and
![New Balance and Coco Gauff Extend Sponsorship and Launch Coco CG1 All in the Family - Tennis Connected New Balance and Coco Gauff Extend Sponsorship and Launch Coco CG1 All in the Family - Tennis Connected](https://tennisconnected.com/home/wp-content/uploads/2022/10/1.png)
New Balance and Coco Gauff Extend Sponsorship and Launch Coco CG1 All in the Family - Tennis Connected
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)